Understanding a player's goals in the game is a way to understand what makes them happy or dissatisfied about your guild.
Most players have multiple goals in varying degrees, but you can usually find out their main goals by talking to them about what they want out of the game -- both for the short term and in the long run.
Common in-game goals:
- Raiding
- Gear
- PVP/Arenas
- Collecting
- Achievements
- Society
Types of goals:
- Sets sights on the things they want most.
- Sets sights on the things they can get through less effort even if it's not their first choice.
I set my sights on that one thing at the end of the road and keep running toward it, even though I may never get there. My husband sets his goals more realistically on things he doesn't like as much but can actually get.
Once you understand the goals of your members, you can plan events to help everyone get what they want out of the game. While there are limits to how far the guild should go for individuals, common goals among members should be supported by the leadership whenever possible.
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Beth Blevins is a former officer in In Vino Veritas.
She's a writer and wants a phoenix mount.
Beth's been married since her junior year of college.
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